Our innovative fresh approach is evident from the moment you lay eyes on our products, and you can taste the excitement and energy in each of our high-spirited beverages. From our revolutionary Smoovini to our sparkling Dancing Vines Lightsecco and 2canos brands (and others to come), our goal is simple. We want our unique, original products to spark joy.
With over a dozen years of experience in production, marketing, and distribution, our California-based company combines talent, knowledge, vision, and ambition with a relentless commitment to quality and a drive to deliver the unexpected. Our remarkable beverages are the result.
Imagine what it feels like, knowing you’ve created a product that exhilarates and makes people happy. It’s a simple thing, but it’s a sensation we just can’t get enough of. Creating extraordinary beverages is our history, and knowing that they bring pure pleasure drives us each and every day.
Tastes and priorities shift, and we’ve set an intention of being nimble, responsive, and of always looking to the future. Watching for trends and being attentive to customer feedback is our North Star, and while we’re proud of the extraordinary products we produce, we’re also exploring new ideas every day. That’s our strategy: to be responsive to emerging preferences, to never stop listening and exploring, and to anticipate and lead change.
Tastes and priorities shift, and we’ve set an intention of being nimble, responsive, and of always looking to the future. Watching for trends and being attentive to customer feedback is our North Star, and while we’re proud of the extraordinary products we produce, we’re also exploring new ideas every day. That’s our strategy: to be responsive to emerging preferences, to never stop listening and exploring, and to anticipate and lead change.
Our dedication to happiness goes beyond the joy that our products spread. We pursue a 360-degree experience of delight to include our company culture, our products, and our employees. To make sure that we are adhering to this value, we are committed to cultivating strong relationships, maintaining open communications, and ensuring that we respond to each other, our employees, our suppliers, and to our customers with empathy and a high level of genuine concern for their overall wellbeing.
We are fortunate to be sustained by ingenious innovators and supportive staff. We believe fully that their creativity and fresh ideas are dependent upon a stimulating, enriching work environment that encourages them to continue growing, seeking new challenges, and achieving new heights. To support them, we encourage education and self-exploration and reward ambition with career growth opportunities.
Climate change affects all of us and is having a profound impact on vineyards and growers around the world. We’re doing our part in support of protecting the land and environment for future generations. We source all of our grapes from organic farms that grow their grapes without artificial fertilizers and where the soil is naturally enriched. These producers prioritize water conservation and biodiversity. Our processes emphasize the use of renewable energy, and our packaging and production facilities maintain high environmental standards, including the use of recyclable and reclaimed products. We are constantly striving for new and better ways to put our commitment to sustainable winemaking and farming operations into action.
Responsible, ethical leadership is built on a foundation of respect for all stakeholders. We make a conscious decision and a daily commitment to acting with integrity, respect, trust, fairness, transparency, and honesty that includes our leadership, our investors, our customers, employees, and suppliers. Our commitment also encompasses our neighbors and community. Our goal is to support fair pay in our own workplace and for our extended marketplace, sourcing from local suppliers and improving the world around us.
